Terms of Service
Effective date: 29 July 2026
1. Who we are, and accepting these terms
These Terms of Service ("Terms") govern your access to and use of the AdvoGrow website, waitlist, and advocate portal (together, the "Service"), referred to here as "AdvoGrow", "we", "us", or "our".
AdvoGrow is a service operated by Simplify Labs Pte. Ltd., a company incorporated in Singapore (UEN 202629232D), which holds the rights and obligations under these Terms. AdvoGrow is one of its brands.
The website and the waitlist are accessible globally. By using the Service, joining our waitlist, or creating an account, you agree to these Terms and to our Privacy Policy. If you create or share tracking links, Section 9 (Advocate acceptable use) applies to you and is also published on its own at Advocate acceptable use. If you do not agree, please do not use the Service.
2. Who can use the Service (eligibility)
You may use the Service only if you can form a legally binding contract with us. Beyond that, the minimum age depends on what you are doing.
- The waitlist. You must be at least 16 years old, or older if the minimum age in your country is higher.
- An advocate account and tracking links. You must be at least 18 years old. Eighteen is the age of full contractual capacity in Singapore, and it is the minimum age our affiliate network partner requires of everyone who promotes through it. We apply it to every advocate, wherever they are.
If you are joining on behalf of a company or other organisation (for example, via "Partner with us"), you confirm that you are authorised to do so on its behalf.
3. What the Service is right now
AdvoGrow has two parts today.
The waitlist. Anyone, anywhere, can register early interest as an advocate (by submitting an email) or as a brand (by submitting a name, work email and company). Joining the waitlist:
- does not guarantee that you will be given access to AdvoGrow, or accepted as an advocate or brand partner;
- does not entitle you to any reward, commission, payment, discount, or other benefit; and
- carries no promise about when, whether, or on what terms any particular feature will launch.
The advocate programme. If you create an account and you are in a market we have opened, you can create AdvoGrow tracking links for products you want to recommend, and share them. A tracking link runs through our affiliate network partner to the merchant, carrying a sub-ID that tells us the click was yours.
The advocate programme is an early pilot, currently open in Singapore only, promoting Shopee through the affiliate network Involve Asia. Conversion reporting, earnings and payouts are not open yet (see Section 6). We may change, pause, or withdraw the programme, or any part of it, at any time.
4. Your AdvoGrow account
You sign in with an email sign-in link or with Google. There is no password.
- Keep your email secure. Anyone who can read your email can sign in as you.
- One person, one account. Do not create multiple accounts, and do not sell, share, rent, or transfer your account or your tracking links to anyone else.
- Tell us the truth, including about your country. Your country determines whether you can create tracking links, and a false answer invalidates any activity on the account.
- You can close your account at any time by emailing hello@advogrow.app. See Section 6 of the Privacy Policy for what happens to your data.
5. Tracking links and sharing
Tracking links are part of the Service, not property you own. We may disable or remove any link at any time, including if it breaches Section 9.
- The disclosure stays attached. Every share AdvoGrow composes for you includes a line disclosing that you earn a commission. You can write your own message alongside it, but you must not remove, edit, obscure, or route around it.
- Recommend honestly. Do not make claims about a product that you know to be untrue, and do not present a paid recommendation as an unpaid one.
- You are responsible for where you put your link. Section 9 sets out the rules, and they are enforced.
6. Earnings, payouts, and fees
Using AdvoGrow is free. We do not charge you to join the waitlist, to hold an account, or to create tracking links, and we do not collect payment card details from you.
Advocate earnings and payouts are not open yet, and nothing in these Terms is a promise that you will earn anything.
6.1 When an amount actually earns
When earnings do open, an amount becomes payable to you only if all of the following are true. These are the conditions of earning in the first place. They are not penalties applied to you afterwards.
- Our affiliate network partner and the merchant report the sale to us, attribute it to your link, and pay us the commission on it. We are a sub-affiliate. We do not control the merchant's checkout and cannot see or confirm an order they never report to us.
- The merchant's own validation window has closed and the sale has survived it.
- The click and the sale have passed our screening for fraud and self-referral.
- The click and the sale were generated in compliance with Section 9. Activity that breaches Section 9 does not meet the conditions above, and so does not earn.
Your share is then calculated from the commission we actually receive, at the rate published in the app at the time.
6.2 Your balance is provisional until then
Until every condition in Section 6.1 is met, any figure we show you is a provisional balance, not money we owe you. It can move up or down as the network reports back to us. A sale that is later cancelled, returned, or charged back to us never becomes payable, and if it was already showing in your provisional balance we will remove it.
6.3 Once it is confirmed, it is yours
Once an amount has met every condition in Section 6.1 and we have received the commission from the network, it is a debt we owe you. From that point there are only two situations in which we will take it back:
- the amount was obtained by fraud or self-dealing; or
- the network subsequently charges that commission back to us.
We will tell you which one applies and show you the amount.
We will publish the payout rules in full, and update these Terms, before payouts open.
7. Intellectual property
The Service, including the AdvoGrow name, logo, text, graphics, design, and all related content, is owned by us or our licensors and is protected by intellectual property laws. We grant you a limited, personal, non-exclusive, non-transferable, revocable right to use the Service, and to use the tracking links and share text it generates, for the purpose of recommending products through AdvoGrow.
You may not copy, reproduce, modify, distribute, scrape, reverse-engineer, or create derivative works from any part of the Service without our prior written permission. All rights not expressly granted are reserved.
8. General acceptable use
When using any part of the Service, you agree not to:
- submit false, misleading, or someone else's personal information (for example, an email address that is not yours);
- use bots, scripts, or other automated means to access or submit through the Service, or attempt to bypass our bot-protection;
- interfere with, disrupt, overload, or attempt to gain unauthorised access to the Service or its underlying systems;
- use the Service for any unlawful, fraudulent, or abusive purpose, or in breach of any applicable law; or
- infringe our or anyone else's rights.
We may suspend or remove your waitlist entry or your account, or restrict your access, if we reasonably believe you have breached these Terms.
9. Advocate acceptable use
If you create or share AdvoGrow tracking links, this section applies to you, and it is the part of these Terms we enforce most strictly.
Here is why, plainly. AdvoGrow does not have its own agreement with every merchant. We reach them through an affiliate network as a single publisher account, and you promote through us as a sub-publisher of that account. The network and the marketplace hold AdvoGrow responsible for the quality and the conduct of the advocates it onboards. Their remedies for a breach land on us, not on you: takedown demands, fines, chargebacks against commission already paid to us, and termination of the publisher account that every advocate on AdvoGrow depends on. That is why these are enforced terms rather than boilerplate.
Today the marketplace is Shopee, reached through Involve Asia. Where a rule below names Shopee, it comes from Shopee's own affiliate programme policy. If we add other merchants, equivalent rules will apply to them.
Where you may not put your link
Do not place, post, or promote an AdvoGrow tracking link on, or through, any of the following:
- content that is illegal, or that encourages illegal activity;
- adult or sexually explicit content;
- gambling or betting content;
- weapons, ammunition, or explosives content;
- tobacco, vaping, or related content;
- streaming, torrent, file-sharing, or other piracy sites; or
- phishing pages, malware, or any page that misleads people about whose it is.
How you may not promote
- No spam. Do not post your link repeatedly or indiscriminately, or anywhere it is unwelcome or against that venue's own rules.
- No pop-up, pop-under, masking, or cookie stuffing placements. Your link has to be something a person chooses to click, somewhere they can see what it is. Do not fire it invisibly, hide it behind an overlay, or run it through anything that disguises where it goes.
- No automated tools. Do not use bots, scripts, click farms, traffic exchanges, scrapers, automated query tools, or any other automated means to generate clicks on your link or to pull data off the merchant's site. Shopee's policy prohibits scraping its platform and its content outright.
- No bidding on the merchant's brand keywords in paid search. Do not run search engine marketing that bids on Shopee's or a seller's brand keywords, or on misspellings and variations of them, and do not use those brand names in your paid-search ad copy or display URLs.
- Not through Shopee's own channels, or a seller's own channels. Do not post your link inside their properties: official social accounts, brand groups, product comment sections, live streams, chats, or communities they run. Those audiences are theirs, not yours to monetise.
- No email promotion without consent. Do not send your link by email, or through any other channel that requires permission, to people who have not agreed to hear from you.
- No self-dealing. Buying through your own link, or arranging for someone to do it on your behalf, is not a recommendation. We screen for it, we flag it for review, and we may withhold the earnings on it.
Using Shopee's or a seller's brand
Do not use Shopee's or a seller's logos, fonts, key visuals, packaging shots, or other brand assets in creative you make yourself, unless the owner has approved it in writing.
You can of course name the product you are recommending and describe it in your own words, and you can share what AdvoGrow itself gives you. What you cannot do is build your own advertisement out of somebody else's brand.
Keep the disclosure attached, and keep it visible
Every share AdvoGrow composes for you carries a line saying you earn a commission. Write whatever you like alongside it, but do not delete, edit, obscure, or work around that line when you share the link.
Visible means visible without effort. The disclosure has to be readable before or alongside the link, without anyone needing to expand the post, tap "more", scroll, or open a separate page. A disclosure buried at the end of a long caption is the most common way people get this wrong.
This is not an AdvoGrow house style. Singapore's advertising code requires anyone with a material connection to a brand to disclose it clearly and prominently, and an affiliate commission is a material connection. Separately from the advertising code, presenting a paid recommendation as an unpaid one is conduct that can mislead a consumer under the Consumer Protection (Fair Trading) Act, which is not self-regulatory and carries real consequences for whoever posted it.
What happens if you break these rules
We are the party Shopee and Involve Asia hold responsible, so one advocate's breach is a risk to every advocate on AdvoGrow.
We work down this list, not across it. We start at the lightest step that fixes the problem, and we go further only if it does not.
- We tell you, and ask you to fix it. In most cases that is the whole story. We will say what we found and give you a reasonable period to put it right.
- We disable the link, or all of your links, if the placement itself is the problem.
- We pause your ability to create new links while we look into it.
- The affected activity does not earn. A click or a sale generated in breach of these rules does not meet the conditions of earning in Section 6.1 of the Terms of Service, so it never becomes payable in the first place. This is not a fine. It is that the activity did not qualify.
- We recover money we have already paid you, but only in the two situations set out in Section 6.3: the money was obtained by fraud or self-dealing, or the network has charged that commission back to us. We will tell you which, and show you the amount.
- We close your account.
Earnings we have already confirmed and been paid for stay yours, unless one of the two situations in step 5 applies.
When we skip the ladder. If we reasonably suspect fraud or illegal content, or if the network or the merchant demands immediate action, we may go straight to disabling links or suspending your account and tell you immediately afterwards. You still get the explanation, and you can still reply.
If you think we got it wrong
Whenever we take any of the steps above, we will tell you what we found and why.
- You have 14 days to reply to hello@advogrow.app and tell us what we missed.
- A person reads it, not an automated system. We will come back to you with a decision within 30 days.
- If we got it wrong, we put it back. The links, the account, and the earnings.
This does not affect any rights you have under the law of your own country.
If you are not sure
Ask before you post, not after. Email hello@advogrow.app and describe where you want to put the link. A one-line answer from us is cheaper than a takedown for both of us.
These same rules are published on their own at Advocate acceptable use.
10. Disclaimers ("as is", early pilot)
The Service is provided on an "as is" and "as available" basis, and the advocate programme is an early pilot.
To the fullest extent permitted by law, we make no warranties or representations of any kind, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, secure, or available at any particular time, that any click or sale will be tracked or attributed, or that any future product, feature, reward, or launch will eventuate.
11. Limitation of liability
To the fullest extent permitted by law:
- Earnings we owe you are not capped. Once an amount has met every condition in Section 6.1 and we have received the commission from the network, it is a debt (Section 6.3). Nothing in this section limits your right to be paid it.
- We will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, goodwill, or anticipated savings, arising out of or relating to your use of (or inability to use) the Service.
- Subject to the first bullet, our total aggregate liability to you for all other claims relating to the Service is limited to the greater of SGD 100 and the total earnings that became payable to you under Section 6.1 in the six months before the claim.
Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited under Singapore law. In addition, because the Service is available worldwide, nothing in these Terms, including the disclaimers in Section 10 and the liability cap above, waives, excludes, or limits any mandatory consumer-protection right that you have under the law of your own country and that cannot be waived by agreement. Where such a local right conflicts with these Terms, that local right prevails to the extent of the conflict, and the rest of these Terms continues to apply.
12. Changes to the Terms and the Service
We may modify these Terms or change, suspend, or discontinue the Service (in whole or in part) at any time. When we make material changes to these Terms, we will update the effective date above and, where appropriate, take reasonable steps to notify you. Your continued use of the Service after changes take effect means you accept the revised Terms. If you do not agree, please stop using the Service, and ask us to remove you from the waitlist or close your account.
13. Governing law and jurisdiction
The Service is accessible globally, but it is operated from Singapore. These Terms are governed by and construed in accordance with the laws of Singapore, and you and AdvoGrow agree to submit to the exclusive jurisdiction of the courts of Singapore for any dispute arising out of or relating to these Terms or the Service.
This choice of Singapore law and courts does not deprive you of the protection of any mandatory consumer-protection laws of your country of residence that cannot be excluded by agreement (see Section 11).
14. Contact us
Questions about these Terms? Contact us at:
- AdvoGrow, a service of Simplify Labs Pte. Ltd. (UEN 202629232D), Singapore
- General and account matters: hello@advogrow.app
- Privacy: dpo@advogrow.app