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Terms of Service

Effective date: 29 July 2026

1. Who we are, and accepting these terms

These Terms of Service ("Terms") govern your access to and use of the AdvoGrow website, waitlist, and advocate portal (together, the "Service"), referred to here as "AdvoGrow", "we", "us", or "our".

AdvoGrow is a service operated by Simplify Labs Pte. Ltd., a company incorporated in Singapore (UEN 202629232D), which holds the rights and obligations under these Terms. AdvoGrow is one of its brands.

The website and the waitlist are accessible globally. By using the Service, joining our waitlist, or creating an account, you agree to these Terms and to our Privacy Policy. If you create or share tracking links, Section 9 (Advocate acceptable use) applies to you and is also published on its own at Advocate acceptable use. If you do not agree, please do not use the Service.

2. Who can use the Service (eligibility)

You may use the Service only if you can form a legally binding contract with us. Beyond that, the minimum age depends on what you are doing.

If you are joining on behalf of a company or other organisation (for example, via "Partner with us"), you confirm that you are authorised to do so on its behalf.

3. What the Service is right now

AdvoGrow has two parts today.

The waitlist. Anyone, anywhere, can register early interest as an advocate (by submitting an email) or as a brand (by submitting a name, work email and company). Joining the waitlist:

The advocate programme. If you create an account and you are in a market we have opened, you can create AdvoGrow tracking links for products you want to recommend, and share them. A tracking link runs through our affiliate network partner to the merchant, carrying a sub-ID that tells us the click was yours.

The advocate programme is an early pilot, currently open in Singapore only, promoting Shopee through the affiliate network Involve Asia. Conversion reporting, earnings and payouts are not open yet (see Section 6). We may change, pause, or withdraw the programme, or any part of it, at any time.

4. Your AdvoGrow account

You sign in with an email sign-in link or with Google. There is no password.

5. Tracking links and sharing

Tracking links are part of the Service, not property you own. We may disable or remove any link at any time, including if it breaches Section 9.

6. Earnings, payouts, and fees

Using AdvoGrow is free. We do not charge you to join the waitlist, to hold an account, or to create tracking links, and we do not collect payment card details from you.

Advocate earnings and payouts are not open yet, and nothing in these Terms is a promise that you will earn anything.

6.1 When an amount actually earns

When earnings do open, an amount becomes payable to you only if all of the following are true. These are the conditions of earning in the first place. They are not penalties applied to you afterwards.

Your share is then calculated from the commission we actually receive, at the rate published in the app at the time.

6.2 Your balance is provisional until then

Until every condition in Section 6.1 is met, any figure we show you is a provisional balance, not money we owe you. It can move up or down as the network reports back to us. A sale that is later cancelled, returned, or charged back to us never becomes payable, and if it was already showing in your provisional balance we will remove it.

6.3 Once it is confirmed, it is yours

Once an amount has met every condition in Section 6.1 and we have received the commission from the network, it is a debt we owe you. From that point there are only two situations in which we will take it back:

We will tell you which one applies and show you the amount.

We will publish the payout rules in full, and update these Terms, before payouts open.

7. Intellectual property

The Service, including the AdvoGrow name, logo, text, graphics, design, and all related content, is owned by us or our licensors and is protected by intellectual property laws. We grant you a limited, personal, non-exclusive, non-transferable, revocable right to use the Service, and to use the tracking links and share text it generates, for the purpose of recommending products through AdvoGrow.

You may not copy, reproduce, modify, distribute, scrape, reverse-engineer, or create derivative works from any part of the Service without our prior written permission. All rights not expressly granted are reserved.

8. General acceptable use

When using any part of the Service, you agree not to:

We may suspend or remove your waitlist entry or your account, or restrict your access, if we reasonably believe you have breached these Terms.

9. Advocate acceptable use

If you create or share AdvoGrow tracking links, this section applies to you, and it is the part of these Terms we enforce most strictly.

Here is why, plainly. AdvoGrow does not have its own agreement with every merchant. We reach them through an affiliate network as a single publisher account, and you promote through us as a sub-publisher of that account. The network and the marketplace hold AdvoGrow responsible for the quality and the conduct of the advocates it onboards. Their remedies for a breach land on us, not on you: takedown demands, fines, chargebacks against commission already paid to us, and termination of the publisher account that every advocate on AdvoGrow depends on. That is why these are enforced terms rather than boilerplate.

Today the marketplace is Shopee, reached through Involve Asia. Where a rule below names Shopee, it comes from Shopee's own affiliate programme policy. If we add other merchants, equivalent rules will apply to them.

Where you may not put your link

Do not place, post, or promote an AdvoGrow tracking link on, or through, any of the following:

How you may not promote

Using Shopee's or a seller's brand

Do not use Shopee's or a seller's logos, fonts, key visuals, packaging shots, or other brand assets in creative you make yourself, unless the owner has approved it in writing.

You can of course name the product you are recommending and describe it in your own words, and you can share what AdvoGrow itself gives you. What you cannot do is build your own advertisement out of somebody else's brand.

Keep the disclosure attached, and keep it visible

Every share AdvoGrow composes for you carries a line saying you earn a commission. Write whatever you like alongside it, but do not delete, edit, obscure, or work around that line when you share the link.

Visible means visible without effort. The disclosure has to be readable before or alongside the link, without anyone needing to expand the post, tap "more", scroll, or open a separate page. A disclosure buried at the end of a long caption is the most common way people get this wrong.

This is not an AdvoGrow house style. Singapore's advertising code requires anyone with a material connection to a brand to disclose it clearly and prominently, and an affiliate commission is a material connection. Separately from the advertising code, presenting a paid recommendation as an unpaid one is conduct that can mislead a consumer under the Consumer Protection (Fair Trading) Act, which is not self-regulatory and carries real consequences for whoever posted it.

What happens if you break these rules

We are the party Shopee and Involve Asia hold responsible, so one advocate's breach is a risk to every advocate on AdvoGrow.

We work down this list, not across it. We start at the lightest step that fixes the problem, and we go further only if it does not.

  1. We tell you, and ask you to fix it. In most cases that is the whole story. We will say what we found and give you a reasonable period to put it right.
  2. We disable the link, or all of your links, if the placement itself is the problem.
  3. We pause your ability to create new links while we look into it.
  4. The affected activity does not earn. A click or a sale generated in breach of these rules does not meet the conditions of earning in Section 6.1 of the Terms of Service, so it never becomes payable in the first place. This is not a fine. It is that the activity did not qualify.
  5. We recover money we have already paid you, but only in the two situations set out in Section 6.3: the money was obtained by fraud or self-dealing, or the network has charged that commission back to us. We will tell you which, and show you the amount.
  6. We close your account.

Earnings we have already confirmed and been paid for stay yours, unless one of the two situations in step 5 applies.

When we skip the ladder. If we reasonably suspect fraud or illegal content, or if the network or the merchant demands immediate action, we may go straight to disabling links or suspending your account and tell you immediately afterwards. You still get the explanation, and you can still reply.

If you think we got it wrong

Whenever we take any of the steps above, we will tell you what we found and why.

This does not affect any rights you have under the law of your own country.

If you are not sure

Ask before you post, not after. Email hello@advogrow.app and describe where you want to put the link. A one-line answer from us is cheaper than a takedown for both of us.

These same rules are published on their own at Advocate acceptable use.

10. Disclaimers ("as is", early pilot)

The Service is provided on an "as is" and "as available" basis, and the advocate programme is an early pilot.

To the fullest extent permitted by law, we make no warranties or representations of any kind, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, secure, or available at any particular time, that any click or sale will be tracked or attributed, or that any future product, feature, reward, or launch will eventuate.

11. Limitation of liability

To the fullest extent permitted by law:

Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited under Singapore law. In addition, because the Service is available worldwide, nothing in these Terms, including the disclaimers in Section 10 and the liability cap above, waives, excludes, or limits any mandatory consumer-protection right that you have under the law of your own country and that cannot be waived by agreement. Where such a local right conflicts with these Terms, that local right prevails to the extent of the conflict, and the rest of these Terms continues to apply.

12. Changes to the Terms and the Service

We may modify these Terms or change, suspend, or discontinue the Service (in whole or in part) at any time. When we make material changes to these Terms, we will update the effective date above and, where appropriate, take reasonable steps to notify you. Your continued use of the Service after changes take effect means you accept the revised Terms. If you do not agree, please stop using the Service, and ask us to remove you from the waitlist or close your account.

13. Governing law and jurisdiction

The Service is accessible globally, but it is operated from Singapore. These Terms are governed by and construed in accordance with the laws of Singapore, and you and AdvoGrow agree to submit to the exclusive jurisdiction of the courts of Singapore for any dispute arising out of or relating to these Terms or the Service.

This choice of Singapore law and courts does not deprive you of the protection of any mandatory consumer-protection laws of your country of residence that cannot be excluded by agreement (see Section 11).

14. Contact us

Questions about these Terms? Contact us at: